It is our great pleasure to invite you to attend the AMFORHT Annual World Forum. This event will be held in Girne American University, Milennium Park, Girne, North Cyprus, from 10 to 13 November 2011.

We are expecting a high volume of attendees from all over the world, gathering together some of the most prominent academics and professionals in the fields of Tourism and Hospitality. Experts from industry, education and administration will be eager to engage with the Forums major discussions on the elected topic of this year: "Alternative hospitality trends in new tourism strategy: Impact on education and human resources development ".

The Forum will offer:
- Official events, such as the opening ceremony, with addresses from prestigious international hospitality and tourism authorities
- Academic sessions led by panels of international tourism lecturers, qualified hotel professionals and other respected experts
- Business networking sessions providing participants with unique opportunities to create new projects and business links with other participants
- Time for social and tourist activities as Amforht Forums are also friendly events !

North Cyprus leisure location and weather conditions are at their best in November. So join us at this upcoming Forum and let's feel the pleasure and enjoy the privilege of the hospitality of GAU INTEB and AMFORHT on the "Island of Venus".

We do hope you will be able to join us and participate as actively as possible. Your experience and input will be of great value to all other attendees, and will help achieve the aim of this AMFORHT Forum: a concrete and humanist contribution to the best education and career development opportunities for the hospitality and tourism sector, in the world.


 
This Amforht Forum is one of the best meetings we have had in our Amforht life !

The context was difficult, but, together, we have succeeded in this challenge.

I would like to express my most sincere gratitude to you and to your Team for the great job they performed : general organization, logistic, technical quality, media presence and monitoring and, overall, the friendliness and availability of all your Team.

I would also like to mention the dedication of your students. Would you please convey my deep gratitude for their kindness and support they have given us permanently during this Forum.

Furthermore, I must express on behalf of the entire Board, my deep appreciation for the tremendous work done personally by Ismet and Emete, and thank you to tell them that I am very proud to now count them among the executives in our Organization. I am sure this position will benefit globally to GAU.

I would also like to express my admiration for the quality of educational services of the GAU, for its impressive size and its influence in Cyprus. I have been able to appreciate your facilities, your educational programs and your organization – this allows me to think that your University is with no doubt among the few leaders of our profession.

On this assurance I wish an excellent growth of the GAU, a peaceful future for you personally and for your great Team, and the insurance to see you now regularly with Ismet and Emete – to work, to philosophize … or to play music and sing !

The success of this Forum has provided all Amforht attendants a new inspiration, a new energy and a real strong desire to accelerate the growth of our Amforht for the benefice of the tourism of tomorrow in general and for the benefice of our Students in particular.

Please receive, Mr Chancellor, dear Serhat, my most sincere gratitude.


 
Thank you very much for your heartfelt words. We greatly benefited from your visit and have a new appreciation for what you have accomplished as AMFORTH and to hear your vision for the tourism industry. Ismet, Emete and I are energized about the future of our INTEB activities and what we might accomplish together with you and your very valuable board and members of AMFORHT.

GAU success relies heavily on the commitment of its members, students and graduates. Devotion such as Ismet and Emete allows us to be leaders in the field of Tourism & Travel education within our region. Now you have much more idea about North Cyprus and the difficulties that we experience. I would like to express my further appreciation for the extra amoun of time & effort you have on Cyprus conflict issue.

On behalf of GAU Board of Governors, INTEB & myself, we would like to thank you and express my appreciation for the very informative meeting of AMFORHT. I am very glad to hear success of 42nd forum and its being accepted as one of the most successful one by the members. I now have a better understanding and a great respect for your mission in France and want to assure you that we are at your service to support your activities and initiatives. I would like to underline that GAU Universal Campuses would be delighted to open our facility for any event that the AMFORHT is planning or for other use.

Thank you once again President Philippe
Hats off to you.
I wish you and your Board a very prosperous year.


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Tourism & Hospitality Management Certificate Programmes

Tourism and Hospitality Management Degree Program; aims to train managers and staffs in a broad range of tourism and hotel management education. In this direction, GAU INTEB (International Tourism Education Board) programs offer a blend of rich tourism education to candidate students and professionals who are actively working in the tourism industry. The tourism industry continues to grow over the last few years. Individuals that are motivated, customer service oriented and provide for highly effective tasks are the ones that are most in demand in this field.

This part-time career training program will prepare you to join the diverse and exciting travel and tourism industry. Graduates are qualified to enter a variety of tourism sectors including: hotel management, human resources, PR companies, restaurants, hotels and many other related companies.

3 Day   2 Months    Human Resources & Marketing
Date     October 2015 Date     9 January 2015 Date     October 2015
Time     17:00 am to 20:00 pm Time     17:00 am to 20:00 pm Time     17:00 am to 20:00 pm
Place     GAU Millenium building Place     GAU Millenium building Place     GAU Millenium building

GAU INTEB CERTIFICATE PROGRAMMES

3 DAYS CERTIFICATE PROGRAMMES
( Friday to Sunday total 18 hours)
INTEB C301: PRINCIPLES OF FOOD PRODUCTION MANAGEMENT
INTEP C301 : PRINCIPLES OF FOOD PRODUCTION MANAGEMENT This is a module to introduction the basic principles involved in the preparation of high quality food. Topics include product identification, market forms, varieties, availability, compositon, standards of quality, preparation techniques, and function of foods and ingredients.  Standard methods of preparation will be introduced.  Professionalism in appearance and work habits, self-organization, management, teamwork, and techniques for efficient food production are stressed.

INTEB C302: ADVANCED FOOD PRODUCTION MANAGEMENT
INTEP C302: ADVANCED FOOD PRODUCTION MANAGEMENT *
This module focuses on advanced food production and service techniques to provide participants with realistic production, service and managerial experience. Participants will be rotated through production and service stations and, as managers, they will be required to plan menus, supervise preparation and service, handle customer relations, and keep accurate accounting records on the profit and loss phases of the operation. Staffing, merchandising, and cost control procedures are integral parts of this module.

INTEB C303: PRINCIPLES OF HOSPITALITY MANAGEMENT
INTEP C303: PRINCIPLES OF HOSPITALITY MANAGEMENT
This module presents basic understanding of the hospitality industry by tracing the industry's growth and development, reviewing the organization and management of lodging, food, and beverage operations, and focusing on industry opportunities and future trends.

INTEB C304: RESTAURANT MANAGEMENT
INTEP C304: RESTAURANT MANAGEMENT
This module is designed to understand a restaurant manager’s job, providing current and practical information. It breaks down the busy and complex world of restaurant management into what the manager must know, from the restaurant’s inception to its actual operation. It focuses on financial, labor, and product resources, within the context of pleasing the guests.

INTEB C305:ACCOUNTING FOR THE HOSPITALITY INDUSTRY
INTEP C305:ACCOUNTING FOR THE HOSPITALITY INDUSTRY
This module provides students with a balanced mix of accounting theory and practice, tailored to the special needs of the hospitality service industries. It gives attention to the unique accounting and operating characteristics that are of major concern to managers in the hospitality industry in the new millennium.

INTEB C306:FOOD & BEVERAGE COST CONTROL *
INTEP C306:FOOD & BEVERAGE COST CONTROL *
This module studies the principles of cost controls and their application to food and beverage operations. Emphasis is placed upon the diverse elements of sales within a food and beverage establishment and upon cost controls needed to maintain a profitable operation. Topics include costs and sales relationship, forecasting sales, preparing budgets, cost control systems, controlling inventory, and computer equipment and software.

INTEB C307:HOSPITALITY MARKETING STRATEGIES
INTEP C307:HOSPITALITY MARKETING STRATEGIES
This module focuses on the marketing strategies involved in developing and implementing initiatives for hospitality and tourism products. Participants will examine different market strategies as they relate to single and multi-markets, with a look at the feasibility of a total market strategy. Emphasis is placed on positioning, product and service sub-strategy, communication, distribution and pricing strategies. The variables in marketing communication including analysis of media resources, message creation, effectiveness and evaluation of promotion are explored.

INTEB C308: HOSPITALITY INDUSTRY LAW
INTEP C308: HOSPITALITY INDUSTRY LAW
This module is a comprehensive study of the legal aspects of the hospitality industry with an emphasis on compliance and prevention of liabilities.

INTEB C309: BEVERAGE MANAGEMENT
INTEP C309: BEVERAGE MANAGEMENT
This module is designed to help participants improve and better understand the food service industry and the art and science of management. Areas of study include an overview of food and beverage operations, food service marketing, menu planning, nutrition concerns, menu cost and pricing strategies, production, service, beverage management, sanitation and safety issues, facility design and equipment, accounting, and food service automation.

INTEB C310: INTERNATIONAL CUISINE
INTEP C310: INTERNATIONAL CUISINE

INTEB C311: DECOR IN CULINARY ARTS
INTEP C311: DECOR IN CULINARY ARTS

INTEB C312: INTERNATIONAL BAKING, CONFECTIONARY, DESSERT
INTEP C312: INTERNATIONAL BAKING, CONFECTIONARY, DESSERT

INTEB C313: CLASSICAL CUISINE
INTEP C313: CLASSICAL CUISINE

INTEB C314: CLUB OPERATIONS MANAGEMENT
INTEP C314: CLUB OPERATIONS MANAGEMENT

INTEB C315: WINE TECHNOLOGY
INTEP C315 : WINE TECHNOLOGY

This course is designed who wish to understand the basics of wine production; viticulture and vinification techniques. It is suitable for the individuals working in the wine industry, including especially entry-level winery employees and wine enthusiasts wanting to understand the related principals.
After completion of this course the attendees will be able to:

Describe wine and winegrowing areas around the world
Describe the fundamentals of winemaking process
Describe the factors that influence the main styles of the wine
Appreciate sensorial analysis

INTEB C316: ADVANCED WINE BUTLERING *
INTEP C316: ADVANCED WINE BUTLERING *

This course aims to provide the basic skills in customer service and service of wine. It provides a foundation in the basic skills required by all wine service staff and sommeliers.
After completion of this course the attendees will be able to:

Describe the factors that influence the main styles of the wine
Describe the characteristics of the principal grape varieties
To select, present, open and pour a bottle of wine effectively
Appreciate the philosophy of food and wine matching

INTEB C317: CATERING MANAGEMENT
INTEP C317: CATERING MANAGEMENT

This course focuses on the basics of culinary catering. It guides students step-by-step through the entire rigorous process of catering a gourmet event—from food safety, cooking, and beverage selection all the way to background music and napkin folding.

INTEB C318: FOOD SERVICE COMPUTER SYSTEMS *
INTEP C318: FOOD SERVICE COMPUTER SYSTEMS *

INTEB C319: FOOD SERVICE TRENDS AND CHALLENGES
INTEP C319: FOOD SERVICE TRENDS AND CHALLENGES

INTEB C320: WORLD OF WINE & LIQUERS
INTEP C320: WORLD OF WINE &LIQUERS

This course is suitable for anyone wishing to broaden their knowledge of wines.  This course is also suitable for anyone employed in wine sales and service. After completion of this course the attendees will be able to:

Describe the factors that influence the main styles of the wine
Describe the characteristics of the principal grape varieties
Use the key labeling terms on a bottle to understand and appreciate the wine
Use principal wine tasting terms and descriptors

INTEB C321: WINE BUTLERING
INTEB C321: WINE BUTLERING


*Prerequisite required

2 MONTHS CERTIFICATE PROGRAMMES
INTEB C200: TOURISM & HOSPITALITY ENGLISH
This module is especially designed to embrace all the necessary communication required with a guest in one of the most important and frequently used language- English. Moreover, all the examples are used to empower the key service knowledge which can also be used to enhance the international service standards.

INTEB C201: Tourism & Hospitality Management
INTEB C202: Hospitality Operations
The participants will be able to find various hotel operation practices within different departments of hotel. The industry has been developing different models of hotel management principles and applications therefore; the course is desgned to meet the requirements of contemporary hotel managers and professionals.

INTEB C203: International Hotel Management
The course presents the student with a broad perspective of the international hospitality business. It highlights both the similarities and the differences in the objectives and practices of the wide range of sectors comprising the hospitality business, ranging from government institutional establishments to tourists hotels of varying size andmanagement philosophies. The course takes a broad worldview that will help the student to place the Middle East, EU; Turkey, and North Cyprus in an international perspective.

INTEB C204: Human Resource Management in Hospitality
This module is designed to outline the key features of correct human resource management which is the key especially for the success of any service related industry. Responsibilities, departemental interactions, liason of subordinates, motivational tools are covered in this module.

INTEB C205: Marketing & Sales Management
This module discusses the application of the concepts and principles of marketing to the specialized tourism and hospitality business. The changing nature of 4 Ps of marketing: promotion, price, place and product will be explained to the participants in relation to unique and perishable nature of the product offered, its intangibility and the need to sell most of its products “unseen” and at a distance. The approaches available for market research will be presented. Students will be guided through the steps required to effectively plan and implement a marketing strategy for a hospitality venue or leisure attraction. Advertising methods, target marketing and factors in consumer preference will be covered.